Intense Sweetness Surpasses Cocaine Reward
This 2007 study by Lenoir et al. investigated the relative reinforcing effects of intense sweetness versus cocaine in rats. In a series of experiments, rats were given a choice between water sweetened with saccharin (a non-caloric sweetener) or intravenous cocaine. Remarkably, 94% of the rats preferred the sweet taste of
June 26, 2025
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